InsightsCentral’s marketing research training bridges the development gap between technical skills and expertise in building strategy for action.
A New Approach to Marketing Research Development
InsightsCentral coursework was designed by experienced marketing research professionals who know first-hand the need to deliver timely customer insights to inform company strategy. The constant push to do more with less in a condensed timeframe inspired the InsightsCentral blended learning process. Within a week, participants learn from course videos / reading materials and complete assignments with one-on-one coaching from insights professionals.
Strategic thinking is an expectation of marketing research professionals today. Using real-world case studies and practicing hands-on scenarios, InsightsCentral focuses on the "marketing" in marketing research, empowering researchers to move beyond design, data gathering and reporting to being a strategic partner at the table with management. This transformation elevates the role of marketing research within the organization, and enables more cohesive, strategic decision-making across the board.